Meet Martin Lira: The Man Behind the Roadster Towbar Kit

Martin Lira is an engineer, entrepreneur, and proud Wisconsin native who loves his family, golf, and, most of all, his Factory Five Roadster, Lauren. But owning a Roadster taught Martin an important lesson—flatbedding these cars can be a nightmare.

Not long ago, Martin found himself in a high-stakes towing scenario. The tow driver had to pile wood planks to adjust the ramp, but even then, the cable threatened to rip through his front valance. The “solution”? Martin standing on the cable, bracing himself on the hood, hoping nothing slipped. One wrong move, and either he’d be hurt, or Lauren would suffer serious damage.

Frustrated and knowing there had to be a better way, Martin designed the Roadster Towbar Kit. His invention provides the clearance needed for safe flatbedding—no risky balancing acts required. The kit installs in minutes, includes all the hardware and instructions, and can stay on your Cobra or be stored in the trunk when not in use.

Now, Martin’s simple solution gives Roadster owners the peace of mind he wished he’d had that day. When he’s not working on engineering projects, you can find Martin on the golf course or spending time with his family—but he’s always ready to help fellow car lovers keep their Cobras safe and sound.